BETTR
Our clients
Project requirements
Workflow
Overview:
As Botlabs expands across entertainment and defense sectors, their brand needs to evolve while maintaining consistency. We propose a Branded House approach - a unified core identity with flexible elements for each vertical.
This strategy will:
Maintain brand strength across markets
Enable vertical-specific communication
Optimize resource allocation
Support future scalability
Total price and timeline
€ 9,000.00
7-10 weeks
Audience Intelligence
Demographics and psychographics across entertainment and defense sectors
User journey mapping and value proposition validation
Cross-sector audience overlap analysis
Market Analysis
Competitive landscape assessment
Branded House case studies in tech sector
Market positioning opportunities
Internal Assessment
Assess the company’s vision, resources, and long-term goals
Price and timeline
€ 2,200.00
2-3 weeks
Brand Architecture Development
Core brand foundation definition
Sub-brand relationship mapping
Brand hierarchy documentation
Positioning Strategy
Core brand value proposition
Vertical-specific value propositions
Brand personality and voice definition
Key messaging framework for different audiences
Brand Story Development
Master narrative creation
Vertical-specific narrative adaptations
Key messaging hierarchies
Price and timeline
€ 2,200.00
2-3 weeks
Core Identity Development
Master brand design exploration
Logo system with vertical variations
Color palette and typography system and variantions across verticals
Brand Expression System
Visual language guidelines
Digital interface standards
Implementation Tools
Brand guidelines
Asset creation templates
Price and timeline
€ 4,600.00
3-4 weeks
Visual Concept
As a starting point for exploration, we envision a fluid identity system that adapts across contexts while maintaining core recognition. The design language would play with light-inspired elements and modular components—from subtle gradients to dynamic 3D forms—allowing the brand to shift naturally between technical authority and creative expression. This direction will be refined through our research findings to ensure it effectively serves both defense and entertainment sectors while preserving brand cohesion.
Key Ideas:
Adaptive, modular design & logo system with contextual variations
Dynamic grid framework for flexible compositions
Transitional visual language merging official defense and entertainment sectors
Inspiration
Our Strategy, Art Direction and Visual Branding Examples
Our team has successfully developed various brand systems for technology companies operating across diverse sectors.
Contacts
Raugyklos st. 3 Vilnius, Lithuania
hello@bettr.lt
