Bettr Proposals

BETTR

Our clients

Overview

All prices shown without VAT tax

Objective

Create a simplistic yet powerful brand that is built with a rapid iteration and testing in mind

Objective

Create a simplistic yet powerful brand that is built with a rapid iteration and testing in mind

Objective

Create a simplistic yet powerful brand that is built with a rapid iteration and testing in mind

Our Role

As your design partners, we will:

Lead the branding development
Coordinate with necessary specialists and partners along the way
Ensure project alignment with your vision
Manage all aspects of implementation of the brand design
Provide ongoing guidance and oversight

Our Role

As your design partners, we will:

Lead the branding development
Coordinate with necessary specialists and partners along the way
Ensure project alignment with your vision
Manage all aspects of implementation of the brand design
Provide ongoing guidance and oversight

Our Role

As your design partners, we will:

Lead the branding development
Coordinate with necessary specialists and partners along the way
Ensure project alignment with your vision
Manage all aspects of implementation of the brand design
Provide ongoing guidance and oversight

Essentials: Branding

Overview:

We focus on the essential phases needed to craft a high‐quality, viral brand in the beauty space—without getting lost in unnecessary complexity. By emphasizing rapid testing and quick, purposeful iterations, we ensure each step adds clear value and keeps us moving toward a visionary brand identity. Our goal is to capture the right emotion, look, and feel that resonates powerfully with your audience.

Total Investment & Timeline

€ 9,000.00

Approx. 2 months

Discovery Stage

Purpose: Quickly gather the critical insights that shape your unique brand story—without delving into excessive data. We zero in on key audience segments and core market perspectives that will spark viral potential in the beauty industry.

Audience Intelligence
Rapid demographic and psychographic snapshots across relevant beauty and lifestyle sectors
Early user‐journey validation through quick concept tests
Market Analysis
High‐level competitive scan
Identification of standout opportunities for brand differentiation
Internal Assessment
Alignment on vision, resources, and near‐term goals

Price and timeline

€2,200.00

2-3 weeks

Strategic Direction

Purpose: Translate our targeted discoveries into a clear brand roadmap—uncluttered but powerful. We refine core messaging and emotional hooks that can spark buzz and long‐term loyalty.

Positioning Strategy
Core brand value proposition
Defining brand personality and voice—fast, impactful, and memorable
Key messaging framework that centers on emotional resonance
Brand Story Development
Crafting a concise narrative
Establishing simple, potent messaging

Price and timeline

€2,200.00

2-3 weeks

Visual Identity

Purpose: Rapidly shape a look and feel that stands out in the beauty world—vivid, shareable, and on‐trend. We focus on the crucial creative elements that make a statement and go viral.

Core Identity Development
Agile brand exploration
Streamlined logo approach
Refined color palette and typography to ensure cohesion
Brand Expression System
Practical visual language guidelines, quickly tested for real‐world impact
Lightweight digital interface standards for modern platforms
Packaging Ideation & Graphics
Concepts and prototypes aligned with brand personality
Engaging visuals for product labeling and unboxing
Production‐ready guidelines for consistent brand representation
Implementation Tools
Straightforward brand guidelines

Price and timeline

€4,600.00

3-4 weeks

Landing page

The following is a one page website with Shopify's checkout

Design and implementation

Opportunities page

€8,000.00

1-1.5 months

A visually striking and well converting landing page that describes the features of the product and how it works

Additional: A/B testing versions

€70 hourly rate

Any additional versions created for testing purposes will be billed by an hourly rate. Typically, creating an additional landing page version will take 40 hours or cost €2,800.

Vision

We wanted to add a few examples of a style direction we would want to explore with this project.

It's not our definitive proposal for the look of the brand, but it shows what kind of inspiration and feel we would be looking for when developing your brand.