Leylistic

BETTR

Two audiences, one store

Our job is to present a brand that has to convince two people at once, striking a balance between a playful bold design that attracts attention and building trust that makes the sale.

Teenagers browse

They arrive from TikTok and Instagram, on a phone. They need the product to be instantly understandable, the routine to look simple, and the tone to feel like it is speaking to them.

Teenagers browse

They arrive from TikTok and Instagram, on a phone. They need the product to be instantly understandable, the routine to look simple, and the tone to feel like it is speaking to them.

Parents pay

The card is usually entered by a parent who has never met the brand. They look for ingredients, age suitability and grounded claims.

Parents pay

The card is usually entered by a parent who has never met the brand. They look for ingredients, age suitability and grounded claims.

What we will build

These pages will follow the agreed structure and content. What we commit to here is the scope of the design and build work.

Home

The first impression, carrying the opening statement, the routine, the range, and the reassurance that this is made for young skin.

Home

The first impression, carrying the opening statement, the routine, the range, and the reassurance that this is made for young skin.

Collection

The range as a browsable set, with the product palettes doing the sorting work so a teenager can tell products apart at a glance.

Collection

The range as a browsable set, with the product palettes doing the sorting work so a teenager can tell products apart at a glance.

Product page

The page that answers both audiences: what it does, how it feels, how to use it, what is in it, and why it suits a developing skin barrier.

Product page

The page that answers both audiences: what it does, how it feels, how to use it, what is in it, and why it suits a developing skin barrier.

Brand and education

The story of the three friends and the facts about the product's quality simply laid out. This is where a hesitant parent is convinced.

Brand and education

The story of the three friends and the facts about the product's quality simply laid out. This is where a hesitant parent is convinced.

Cart and checkout

Cart, checkout styling and the transactional pages brought into the brand, so the final step does not look like a different company.

Cart and checkout

Cart, checkout styling and the transactional pages brought into the brand, so the final step does not look like a different company.

Design direction

The brand book already sketches a design direction: a calm off-white canvas, pastel blocks.

However, that's only a part of the story. Website is where the brand comes to life through motion, so a big part of our proposal is to focus on the animations, movement and interactivity. This is the part which could help Leylistic stand out from the competition, as well as achieve the balance between playfulness and the refinement that creates a feel of trust and quality.