BETTR

MXV PROPOSAL

MXV PROPOSAL

Our clients

Project requirements

Goal & overview

The goal is to refresh MXV’s branding and website with a more mature, calm, and minimalist aesthetic—balancing professional clarity with personal warmth. The new design should feel hands-on and founder-focused, embodying MXV’s role as an early partner in building world-class companies.

Goal & overview

The goal is to refresh MXV’s branding and website with a more mature, calm, and minimalist aesthetic—balancing professional clarity with personal warmth. The new design should feel hands-on and founder-focused, embodying MXV’s role as an early partner in building world-class companies.

Goal & overview

The goal is to refresh MXV’s branding and website with a more mature, calm, and minimalist aesthetic—balancing professional clarity with personal warmth. The new design should feel hands-on and founder-focused, embodying MXV’s role as an early partner in building world-class companies.

Current Situation

The current MXV site feels a bit noisy and robotic,  almost disco-tech with all the colors. We’d love to simplify and humanize it. The goal is to create something more approachable and less intimidating, while still feeling sharp and professional.

Visual Concept

We focus on visual concepts that express underlying energy and direction — a sense of vector — by relying on the fundamentals of design: typography, color, and composition. The goal is to avoid clutter or pretension, creating something restrained yet undeniably strong.

A visual system that balances tension and harmony — the feeling of a calm surface with an underlying charge, like a coiled spring or an arrow mid-release.

Key Ideas:

  • Typography takes center stage, refined and deliberate in its expression.

  • Color is bold yet restrained — assertive without shouting, calm without fading.

  • Visual tension emerges through contrast: weight and lightness, stillness and speed, geometric structure and kinetic flow, serenity and charge

Inspiration

Design Sketch

Note: this is a directional proposal, not a finalized design. It outlines the intended look and feel without delving into detailed execution.

Stages and prices

Total price and timeline

From 9,000.00 $

~2-2.5 months

The project would consist of 4 key parts:

Art Direction

2,000.00 $

2-3 weeks

To begin, we’ll focus on a visual branding refresh and establish the overall art direction—defining the project’s look and feel. This phase will explore conceptual ideas and how they translate into visual language, culminating in a style guide and initial website sketches.

Wireframes

1,200.00 $

1-2 weeks

We'll create initial wireframes based on project requirements which will define the content, navigation, and core user flows of the website — it will be based on the current content, but revised and improved. This stage ensures content structure and functionality are clear before moving to UI design.

User interface design

2,800.00 $

3-4 weeks

We’ll bring the wireframes to life by applying your new visual identity, designing both mobile and desktop versions of the website. The final designs will be delivered in a shared Figma project.

Implementation

3,000.00 $

3-4 weeks

The website will be built and launched using the Framer platform. Once finalized, you’ll receive full access to the project file and CMS, allowing you to manage and update content easily.

Our Art Direction, Branding and Website Design Examples

Our team has successfully developed various brand systems for technology companies operating across diverse sectors.


Contacts

Raugyklos st. 3 Vilnius, Lithuania
auste@bettr.lt

Partner

Austė Dzikaraitė

Partner

Austė Dzikaraitė

Partner

Austė Dzikaraitė