BETTR
Our clients
Goal & overview
We are merging two established brands — Allergomedica and FoodID — into a unified identity for international expansion. The new brand, Self.co, will position itself as a modern, accessible, and science-driven platform for allergy and food intolerance testing, helping users move from symptoms to clarity. The goal is to create a brand that communicates clinical credibility while remaining personal and human-centric — balancing scientific trust with emotional connection.
Visual Concept
The Self.co visual identity is rooted in clarity through abstraction — using geometric forms to express complex biological processes in a clean, modern, and approachable way. The goal is to make medical testing feel empowering and personal rather than clinical or distant. The design direction reflects both the precision of science and the softness of human experience.
Key Ideas:
Geometry as metaphor: Overlapping circles suggest focus, zooming in, and a lens on the self — visually symbolizing allergens, molecules, and environmental triggers.
Motion & particles: Subtle use of movement and dynamic forms connect to ideas of dust, air, and immune response — a nod to the invisible yet impactful nature of allergies.
Scientific but human: Abstract shapes and clean lines maintain a modern, research-based look while remaining accessible and user-friendly.
Color balance: A mix of “edible” hues (suggestive of food and nature) with medical tones (electric hues, purples, neutrals) to bridge the emotional and clinical.
Personality in polish: The identity avoids extremes — neither sterile nor overly playful. Instead, it strikes a confident middle ground that feels trustworthy, intelligent, and emotionally resonant.
Inspiration
Design Sketch
Note: this is a directional proposal, not a finalized design. It outlines the intended look and feel without delving into detailed execution.
Stages and prices
Total price and timeline
From 13,600.00 €
~2-2.5 months
The project would consist of 3 key parts:
Logo & Identity
3,500.00 €
3-4 weeks
Logo (primary + secondary) with self+co structure
Icon for app, social, favicon use
Typography & color palette
Packaging design
5,600.00 €
4-6 weeks
Structural design: product boxes, kit inserts, outer packaging
Label & packaging graphic design
Website design
4,500.00 €
3-4 weeks
Homepage – presenting the brand, explaining the product USPs, features, science behind.
Product page – clear and simple, on-brand, yet conversion oriented
Our Art Direction, Branding and Website Design Examples
Our team has successfully developed various brand systems for technology companies operating across diverse sectors.
Contacts
Raugyklos st. 3 Vilnius, Lithuania
auste@bettr.lt
